G4S signs Sponsorship Deal With MUFC21 January 2011
January 14, 2011... G4S Kenya has today announced a multimillion shilling sponsorship agreement with Mathare United Football Club (MUFC).
The agreement, worth in excess of Ksh 10 million, will see the the world’s leading international security solutions group gain key branding and merchandising rights for all MUFC games.
“Our support of Mathare United Football Club is not only a sound marketing investment but also a great ethical one too. We are proud to be associated with such an inspirational and productive Kenyan community success story, “ said John wheater, G4S Kenya MD whilst signing the agreement today.
Through this deal, G4S will secure four prime publicity spots at all MUFC home matches. G4S logos will adorn all MUFC livery and match uniform - which is due to be unveiled to the MUFC fans and the general public shortly.
Speaking at the Nyayo National Stadium, Wheater, said this partnership would enable G4S to create a lasting legacy by leveraging on its expertise in world-class event consultancy services such as event security, crowd control, secure journey management, and match ticketing among others.
“At G4S we believe that sport has the power to unite people anywhere in the world. G4S’s sports programmes are built around strong local relationships, supporting talented young athletes from local areas and ensuring that support extends beyond the sporting arena”, said Wheater.
Mathare United Football Club founder Bob Munro expressed gratitude stating that the partnership will create greater public exposure for G4S through uniform branding and match billboards, including on TV in Kenya and Africa through the match broadcasts by SuperSport and the National Broadcaster.
This partnership developed following a tragic stampede where five fans lost their lives during a soccer match that pitted archrivals Gor Mahia and AFC Leopards in October 2010. G4S was tasked with conducting a safety and security audit of local Kenya stadia in November last year and has since issued seven major recommendations on match security among other measures needed to improve the safety of fans ahead of the 2011 KPL Season.
In the UK, G4S provides match day security for numerous top flight clubs with attendances of more than 60,000. G4S also secures high profile events such as the Wimbledon Tennis Championships and concerts at the O2 Arena.
Today’s sponsorship deal is also part of long-term partnership program initiated last year which saw G4S sign a sponsorship agreement with MUFC’s cousin, the Mathare Youth sports Association (MYSA).
The agreement, exclusively designed by G4S and MYSA is a culmination of efforts by G4S Kenya which has a strong relationship and interest with the development of youth sport in the country. Currently G4S sponsors Kenya’s budding cross country runner Pauline Korikwiang under the G4S 4teen programme.
G4S is the world’s leading security solutions group, which specialises
in outsourcing of business processes in sectors where security and safety
risks are considered a strategic threat. G4S is the largest employer quoted
on the London Stock Exchange and has a secondary stock exchange listing in Copenhagen.
G4S has operations in more than 110 countries and over 595,000 employees.
For more information on G4S, visit www.g4s.com.